Bookstores
Bewitched Bindings
Rare and antiquarian magical books. Each volume authenticated and supplied with a provenance certificate.
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Merchants
Broomstick Pros
New and vintage broomsticks. Cleansweep, Nimbus, and Firebolt specialists. Stockists of the 2025 Quidditch World Cup models.
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Merchants
Cauldron Corner
Copper, bronze, and pewter cauldrons in all sizes. Self-stirring upgrades available. Repair services for damaged bottoms.
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Rentals
Diagon Alley Loft
Apartment above Flourish & Blotts with a view of the magical street below. Fully warded, no Squib issues.
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Experiences
Dragon Sanctuary Tour
Half-day guided tour of the Romanian Dragon Reserve. See Hungarian Horntail, Swedish Short-Snout, and Welsh Green dragons in their natural habitat.
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Creators
Enchanted Animations
Moving portraits, animated illustrations, and magical greeting cards. Perfect for home offices, libraries, and birthday gifts.
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Merchants
Enchanted Textiles
Self-cleaning robes, self-adjusting hats, and scarves that change colour with your mood. Handwoven in the Highlands.
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Bookstores
Flourish & Blotts
Diagon Alley's oldest bookshop. New releases, rare manuscripts, and an entire section on cursed texts (staff-monitored).
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Rentals
Hogsmeade House
Historic wizarding townhouse with original Victorian fittings and a garden that grows at double speed. Pet-friendly.
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Rentals
Hogwarts Hideaway
A converted stone cottage on the Hogwarts grounds (ex-Professor accommodation). Sleeps 8, with a view of the lake.
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Restaurants
Honeydukes Café
Sweets, baked goods, and chocolate of every variety. Famous for their sugar quills and Fizzing Whizzbees.
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Restaurants
Leaky Cauldron
Hidden behind the brick wall between Quality Cleansers and the bookshop. Hearty British fare and enchanted menus that read themselves aloud.
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Creators
Magical Manuscripts
Custom spellbooks hand-bound in magical leather. Choose from Charms, Defence, Potions, or commission your own grimoire.
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Experiences
Owl Post Experience
Send a letter via trained owl. Choose your owl, write your letter on enchanted paper, and watch it fly. Mailed within 24 hours anywhere in the world.
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Experiences
Potion Masterclass
Half-day workshop led by a licensed Potions master. Brew your own Felix Felicis or Mood-Enhancing Draught. All ingredients provided.
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Merchants
Potion Pantry
Pre-brewed potions for common ailments — Skele-Gro, Pepperup, and sleep Draughts. Crafted by licensed apothecaries.
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Bookstores
Runes & Reads
Specialist in runic texts, ancient magical languages, and academic research volumes. Free reading room in the back.
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Restaurants
Serpent & Sip
Creole-influenced magical dining in a restored Victorian townhouse. The curse-testing cocktails are a local legend.
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Creators
Spectral Studios
Magical photography and portraiture. Ghost subjects must be pre-booked. Also offering enchanted family portraits that animate on special occasions.
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Restaurants
The Hollowed Hearth
American wizarding cuisine with a colonial-era atmosphere. Try the Enchanted Pumpkin Pie and Gillywater Punch.
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Merchants
The Owl Post Emporium
Hand-illustrated stationery, wax seals, and quills crafted from phoenix feathers. Shipped worldwide via magical courier.
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Restaurants
The Three Broomsticks
Traditional wizarding pub with butterbeer on draft, fish and chips, and a roaring fire. Open daily. Reservations recommended for groups.
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Rentals
The Tower Flat
Top-floor flat in a wizard residential block. Enchanted central heating, enchanted plumbing, and a spectacular view of the castle.
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Bookstores
The Whistling Widow
Second-hand magical books, out-of-print volumes, and an incredible collection of pre-1700 alchemy manuscripts.
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Creators
Wandcraft Workshop
Bespoke wand maker using only sustainably harvested woods and cores from ethically-sourced magical creatures.
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Experiences
Wizard Walking Tour
Guided walking tour of Edinburgh's hidden magical history — visit the site of the 1590 Witch Trials, the original Wizard Registry, and a hidden pub.
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Rentals
Wizarding Wickford
Hidden cottage in a Muggle village — completely invisible to non-magical people. Self-contained, off-grid, owl-post delivered daily.
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Creators
Wizarding Woodworks
Furniture that folds itself, chests that sort their own contents, and tables with memory. Handcrafted by a former Hogwarts joinery apprentice.
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